De Musson developed and executed a strategic marketing plan to elevate Bahraini artist Rashid bin Khalifa Al Khalifa’s presence in the UK art market through key exhibitions at Treasure House Fair and LAPADA. Our approach focused on positioning the artist within the UK’s high-net-worth collector base while reinforcing his international profile.

We crafted a multi-platform marketing strategy, combining targeted social media campaigns, editorial content, and press engagement to build anticipation ahead of both events. Digital campaigns highlighted the artist’s unique approach, aligning his work with collectors interested in contemporary and Middle Eastern art.

As a result, booth traffic increased by 60% compared to previous exhibitions, and Rashid bin Khalifa Al Khalifa secured multiple acquisition discussions with UK collectors. Engagement with online content surged, with social media impressions rising by 45% during the event period. The strategic alignment of Treasure House Fair and LAPADA provided a structured entry into the UK market, reinforcing the artist’s credibility and expanding his collector base.

By integrating digital storytelling with in-person event strategies, De Musson successfully enhanced the artist’s UK presence, creating lasting connections within the British and international collecting community.