Artist Audit

A clearer direction for your art career

Your work deserves more than visibility. It deserves a clear understanding of how your practice is presented, positioned and developed. The Artist Commercial Audit is a focused review of the business and communications around your work. It helps you see what is working, where there are gaps and which opportunities are worth pursuing. You leave with an informed view of your current position and a practical strategy you can use to move forward.

A considered review of your practice

De Musson looks at the elements that shape how your work reaches audiences, collectors and professional partners. This includes your artistic direction and career aims, pricing, website and online presence, communications, audience information and routes to market. The audit considers how these elements work together. It identifies where your presentation could be clearer, where your activity could be more focused and how your professional materials can better support your ambitions.

A strategy you can put into practice

The process begins with a conversation about your practice, experience and aims. De Musson then reviews the relevant materials and information, before setting out the key findings and recommended next steps. You receive an independent, strategic assessment and a clear plan to work from. It is designed to give you greater confidence in decisions about your career, whether you are developing your own approach or seeking further professional support.

Independent advice, grounded in the art world

De Musson brings together experience in arts marketing, communications and commercial strategy. The audit is direct, constructive and tailored to your practice: it is not a general checklist or a promise of representation. The Artist Audit is available as a standalone service for £1,500. 

Start with a conversation

If you would like a clearer view of your current position and a considered plan for what comes next, get in touch to discuss the Artist Commercial Audit.