Marketing Strategy & Brand Positioning
At De Musson, we specialise in crafting tailored marketing strategies that empower galleries, artists, and creative businesses to thrive. Our approach ensures your brand not only stands out but also resonates deeply with the right audience.
From defining your unique positioning to crafting powerful messaging and leveraging actionable market insights, we create compelling narratives that elevate your brand to new heights. Whether you’re looking to refine your identity, reach new collectors, or launch a groundbreaking campaign, we’ll work closely with you to develop a strategy that’s as unique as your vision.
Our process is rooted in collaboration, creativity, and cultural understanding. We dive into the heart of your brand, uncovering what makes it truly special, and translate that into a clear, impactful strategy that drives results. With De Musson as your partner, you’ll gain more than just visibility—you’ll build a lasting connection with your audience that inspires loyalty and growth.
Our Services Include
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Brand Audits: Assessing your current brand identity and positioning to identify opportunities for growth.
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Audience Analysis: Understanding your target audience to create messaging that resonates.
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Competitive Research: Analyzing your competitors to uncover gaps and opportunities.
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Strategic Planning: Developing a roadmap to achieve your marketing goals.
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Campaign Development: Crafting creative, results-driven campaigns that tell your story.
Case Study
In an increasingly competitive online auction market, Snoofa—a cutting-edge auction platform—needed a sharper, more compelling brand presence to stand out. While industry giants like eBay and Vinted dominated the digital resale space, Snoofa’s technology offered a more tailored, high-end alternative for art dealers, auctioneers, and collectors. However, its messaging wasn’t cutting through. That’s where De Musson stepped in.
We refined Snoofa’s brand positioning, ensuring its unique advantages—bespoke auction technology, seamless integration, and industry expertise—were clearly communicated. Our strategy focused on building credibility and engagement through a LinkedIn content series designed to educate, inform, and convert. By crafting expert-led posts, behind-the-scenes insights, and success stories, we helped shift perception and drive meaningful engagement with the right audience.
The results were immediate: LinkedIn engagement rose by 35%, and inbound enquiries increased by 20% within months. More importantly, the right people—auctioneers, dealers, and collectors—were now seeing Snoofa as the go-to digital auction solution, positioning it as a leader in the industry.
By combining strategic storytelling with data-driven insights, De Musson transformed Snoofa’s digital presence, turning awareness into action and elevating its standing in the art-tech space.
How can we help shape your next project?
Let’s work together
If you would like to discuss a future project, or learn more about De Musson please contact us.